Foundations of Marketing, by David Jobber, John Fahy

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Foundations of Marketing, by David Jobber, John Fahy

Foundations of Marketing, by David Jobber, John Fahy

Foundations of Marketing, by David Jobber, John Fahy

PDF Download Foundations of Marketing, by David Jobber, John Fahy

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Foundations of Marketing, by David Jobber, John Fahy

“Foundations of Marketing” is designed to provide a concise introduction to the fundamental principles and practices of marketing.

  • Sales Rank: #11306332 in Books
  • Published on: 2002-08-01
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 384 pages

About the Author
David Jobber is Professor of Marketing at the University of Bradford Business School. John Fahy is Professor of Marketing at the University of Limerick.

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